For more than a century, alcohol has been one of the safest bets in business. Companies such as Diageo (founded...
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Dry November 2025 – How is it in Hungary?I decided to look into all the articles recently published in Hungary about Száraz November (Dry November).So here is a summary of what I found.Read More -
Chocolate and Sparkling Wines: Consider this before pairing!It’s the time of year when chocolate and sparkling wines become symbols of gifts, pleasure, and undeniably good taste. What is not to like about that? Hold on a second. Before we fully let ourselves indulge, let’s take a short moment to consider a few warnings and recommendations that may help us enjoy these moments even more.Read More -
The Social Alchemy of Alcohol: From Ancient Bonding to Risk SpiralsAlcohol has been an integral part of human culture for millennia, acting as both a foundation for civilization and a complex agent in our social lives. This article explores its role from ancient history to modern biological insights, focusing on its power to forge trust and the risks of its social use.Read More -
The Quiet Shock in the Alcohol IndustryFor more than a century, alcohol has been one of the safest bets in business. Companies such as Diageo (founded 1886), Brown‑Forman (1933) and Pernod Ricard (1805) have long been pillars of financial stability. Their brands survived wars, economic crises, prohibition campaigns and decades of public health pressure. Investors loved them precisely because alcohol demand seemed almost indestructible. But something unusual has happened.Read More
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