For more than a century, alcohol has been one of the safest bets in business. Companies such as Diageo (founded...
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Alcohol-free Hungary
Stories and initiatives from Hungary that promote a more mindful, alcohol-free lifestyle and cultural liberation from alcohol.
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The Quiet Shock in the Alcohol IndustryFor more than a century, alcohol has been one of the safest bets in business. Companies such as Diageo (founded 1886), Brown‑Forman (1933) and Pernod Ricard (1805) have long been pillars of financial stability. Their brands survived wars, economic crises, prohibition campaigns and decades of public health pressure. Investors loved them precisely because alcohol demand seemed almost indestructible. But something unusual has happened.Read More
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