List of products by brand Princess

Princess is Italy’s pioneer in the creation of innovative alcohol-free beverages. As the very first and only producer in the country offering a wide and diverse collection of high-quality dealcoholized wines, Princess brings a new way to enjoy wine culture without compromise.

Through advanced technology, alcohol is carefully removed from traditionally vinified wines without the use of chemicals. This process ensures that the authentic aromas, structure, and character of the wine are preserved while offering a lighter, healthier option for those who prefer not to drink alcohol. Princess dealcoholized wines are not grape juice and not must – they are real wines with the alcohol gently extracted, allowing you to rediscover the ritual and pleasure of wine in a new way.

The philosophy of Princess is simple yet powerful: to bring the richness of the land to the table of those who cannot or choose not to drink alcohol. Every bottle represents both Italian excellence and a commitment to conscious, healthy consumption. Structured and aromatic wines are carefully selected for this process, ensuring that the final product retains depth, elegance, and balance.

From sparkling to still, from aperitifs to unique innovations, Princess offers an alternative that enhances well-being without giving up on taste. It is not just a drink – it is an experience, a choice, and a lifestyle that values health, quality, and the timeless joy of raising a glass.

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Alternativa Rosato Dry

<p>0.0 Alcohol-free dry Italian rosé wine</p>
The Princess Alternativa 0.0 Rosato Secco is a refined alcohol-free rosé that celebrates the elegance of Italian winemaking. Its color is a delicate cherry-pink with coppery reflections, evoking a sense of freshness and sophistication. On the nose, it...
Ft5,200
Tax included
Italy
  • New
  • Out-of-Stock

Alternativa Bianco Dry

<p>0.0 Alcohol-free dry Italian white wine</p>
The Princess Alternativa 0.0 Bianco Secco is a sophisticated alcohol-free white wine that captures the freshness and authenticity of Italian tradition. Its rich, brilliant straw-yellow color reflects both brightness and refinement. On the nose, it opens...
Ft5,200
Tax included
Italy
  • New
  • Out-of-Stock

Alternativa Rosso Dry

<p>0.0 Alcohol-free dry Italian red wine</p>
Princess Alternativa 0.0 Rosso Secco is a refined expression of dealcoholized Italian winemaking, created for those who enjoy depth and structure without alcohol. Its intense garnet-red color immediately conveys elegance and character. The bouquet opens...
Ft5,200
Tax included
Italy
  • New
  • Out-of-Stock