Princess is Italy’s pioneer in the creation of innovative alcohol-free beverages. As the very first and only producer in the country offering a wide and diverse collection of high-quality dealcoholized wines, Princess brings a new way to enjoy wine culture without compromise.
Through advanced technology, alcohol is carefully removed from traditionally vinified wines without the use of chemicals. This process ensures that the authentic aromas, structure, and character of the wine are preserved while offering a lighter, healthier option for those who prefer not to drink alcohol. Princess dealcoholized wines are not grape juice and not must – they are real wines with the alcohol gently extracted, allowing you to rediscover the ritual and pleasure of wine in a new way.
The philosophy of Princess is simple yet powerful: to bring the richness of the land to the table of those who cannot or choose not to drink alcohol. Every bottle represents both Italian excellence and a commitment to conscious, healthy consumption. Structured and aromatic wines are carefully selected for this process, ensuring that the final product retains depth, elegance, and balance.
From sparkling to still, from aperitifs to unique innovations, Princess offers an alternative that enhances well-being without giving up on taste. It is not just a drink – it is an experience, a choice, and a lifestyle that values health, quality, and the timeless joy of raising a glass.
